Selda (Ying Fang) Kao; Velupillai, K. Vela - Dipartimento di Economia e Management, Università … - 2011
In this paper, the origins and development of behavioural economics, beginning with the pioneering works of Herbert Simon (1953) and Ward Edwards (1954), is traced, described and (critically) discussed, in some detail. Two kinds of behavioural economics – classical and modern – are...