Being more market oriented--in other words, getting closer to customers while keeping a wary eye on competitors in order to respond quickly and effectively to changing market conditions--has long been viewed as a key way of improving competitive advantage. However, there is still a lack of...

Five years after the deregulation of New Zealand′s telecommunications and broad‐casting markets, the country′s two state‐owned broadcasters had achieved widely differing levels of internationalization and financial performance. Television New Zealand, the more active international...

While academics have been attempting to establish empirical support for the marketing concept, managers have been facing a complementary challenge to implement this cornerstone of marketing theory. Both groups appear to have had limited success. Part of the problem may lie in a failure to...

An emerging source of competitive advantage for service industries is the knowledge, skills and attitudes of their employees. Indeed, achievement of a ‘service quality’ culture, considered imperative for competitive advantage in service organisations, supposedly results from the use of best...

Purpose The purpose of this paper is to introduce the special issue on links between entrepreneurship and resilience. Design/methodology/approach The authors discuss some key themes in this emerging area of research and reflect on how the papers in the issue contribute to debates in the...

Given the growth of services and their importance in the economy, e‐business and the Internet have the potential to increase the competitiveness and growth of small firms. However, the general pattern is that the smaller the enterprise, the less likely they are to be prepared to adapt their...

The Internet is causing fundamental changes in the economics of service industries as new, network‐based global e‐business models emerge, where small‐ and medium‐sized enterprises (SMEs) have been identified as key users of Internet commerce. Initially the paper contextualises the...

Cover -- EDITORIAL ADVISORY BOARD -- Entrepreneurship and resilient communities - introduction to the special issue -- Indigenous entrepreneurship in Aotearoa New Zealand -- Which came first, the chicken or the egg? -- Community resilience through entrepreneurship: the role of gender --...