Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj K. - In: Marketing Science 29 (2010) 2, pp. 291-314
We present a framework of durable goods purchasing behavior in related technology product categories that incorporates the following aspects unique to technology product purchases. First, it accounts for consumers' anticipation of declining prices (or increasing quality) over time. Second, the...