"[…] to exist is to change, to change is to mature, to mature is to go on creating oneself endlessly." (Bergson, 1911: 7). Whilst these words were originally referring to "a conscious being" (Bergson, 2011: 7), they can also be applied to organisations. They are facing new threats and...

The significance of international corporate communications (ICC) is growing, and the complexity associated with it is increasing. PR professionals are more and more engaged with international multicultural comparisons and models. Nevertheless, systematic understanding of international corporate...

This paper offers a systematic analysis of the journalism in Europe and examines whether such journalism can be conceptualized as European. While European economic and political integration has considerably advanced since the 1990's, in communication terms Europe still remains a great challenge....

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...

Public communication presents a problem for social entrepreneurs - indeed, given the apparent paradox in the very term "social entrepreneur", it might even seem impossible. This article begins by examining why this is the case, and what precise problems are faced in this field. It then suggests...

This biography provides an overview of the academic literature on the topic of PR qualifications in Germany. It is divided into three sections: introductory works for those entering the PR world; basic standard works for PR professionals; and research into the topic for PR training experts

Climate change provides one of the major communicative challenges for 21st century political leadership. This paper analyses how government communication can contribute to or hinder a communicative approach to the issue and the risks and uncertainties involved. The authors then go on to extend...

As PR increasingly becomes part of general management, it is ever more important that PR professionals are well trained as leaders. But just how qualified are these professionals to lead organizations? Based in part on the authors' own research, this article analyses the current situation...

Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally,...

This paper offers a systematic analysis of the journalism in Europe and examines whether such journalism can be conceptualized as European. While European economic and political integration has considerably advanced since the 1990's, in communication terms Europe still remains a great challenge....