Purpose: The purpose of this paper is to critique and extend contemporary scholarship on information and communication technologies (ICTs). This paper argues that the focus on the selection and use of a single communication medium limits the understanding of current ICT use in organizations. A...

Purpose: This study examined Instagram content shared by public relations (PR) agencies, through the sensitizing framework of organizational identity theory, to determine what messages related to organizational identity, culture and image were communicated to external audiences. This study...