Abdennadher, Raef; Ayed, Lazhar; Wood, Bronwyn P. - In: Journal of Islamic Marketing 10 (2019) 3, pp. 827-847
Purpose: This paper aims to investigate the impact of political advertising on voter attitude and the processes of decision-making in the specific context of the inaugural democratic experience of post-revolutionary Tunisia. Design/methodology/approach: The study was conducted in Tunisia, where...