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Fedorko, Richard; Bacík, Radovan; Kot, Sebastian; … - In: Journal of advanced research in law and economics : JARLE 6 (2015) 1/11, pp. 66-72

Persistent link: https://www.econbiz.de/10011721210

Blog content management in shaping pro recreational attitudes

Stepaniuk, Krzysztof - In: Journal of business economics and management 18 (2017) 1, pp. 146-162

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How does competition affect exploration vs. exploitation? : a tale of two recommendation algorithms

Cao, H. Henry; Ma, Liye; Ning, Z. Eddie; Sun, Baohong - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1029-1051

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Brands and Media Gatekeeping in the Social Media: Current Trends and Practices – An Exploratory Research

Miliopoulou, Georgia-Zozeta; Cossiavelou, Vassiliki - In: International Journal of Interdisciplinary … 8 (2016) 4, pp. 51-64

The purpose of this paper is to examine current trends and practices regarding brand communication through the social media, as brand activation in the online social environment rises and proliferates rapidly. Believing that further interdisciplinary contributions are needed to bridge the gap...

Persistent link: https://www.econbiz.de/10012045947

Efficiency of web communicatin strategies : the case of art museums

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An overview of the internet skills of digital platform users' in a digitally emerging country : India

Dutta, Dorothy; Sarma, Mrinmoy K. - In: International journal of trade and global markets 15 (2022) 2, pp. 241-253

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Retweet if you please! : do news factors explain engagement?

Manzanaro, Lucía; Valor, Carmen; Paredes-Gázquez, … - In: Journal of marketing communications 24 (2018) 4, pp. 375-392

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Digital marketing : the opportunity and the imperative

Ghoshal, Nandini Das - In: International journal of public sector performance … 6 (2020) 2, pp. 246-259

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Content marketing versus product marketing : an analysis of consumer engagement in online advertising

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Value creation in interdependent digital and analogue markets

Sanders, Mathilde; Vrande, Vareska van de - In: Journal of media business studies 21 (2024) 2, pp. 146-174

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