Purpose: This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting. Design/methodology/approach: A review of the counterfeiting and branding literature leads to the development of a new conceptual framework that...

In recent years the field of urban area is researched from societal, economical, ecological and cultural perspectives. However the layer of services and serviceability of the urban areas as are not so much discussed and investigated. Such research could provide new insights for the development...

Work environments are complex and interrelated systems of people, processes and places, where there are no íone size fits allîù -solutions. In office context the workplace and facilities managers face this complexity when they try to optimize the environments to meet the needs of the...

Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...

Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often end up redefining their market around what the solution makes possible for the customer. However, all customers do not accept a value-in-use based approach. Hence, a key...

Purpose: Today, academic work includes increasingly informal and collaborative activities. This research attempts to determine whether stakeholders in the development of learning spaces in higher education could benefit from the principles of co-working space. This paper aims to determine...

Purpose: The purpose of this paper is to study whether researchers from different disciplines have different requirements for workplaces. Design/methodology/approach: A literature review aimed to understand the academic workplace requirements of different disciplines. The empirical data were...

Purpose: Service-dominant logic acknowledges that actors can influence how service ecosystems evolve through institutional work, but empirical research is only nascent. This paper advances understanding of ecosystem change by proposing that dynamic capabilities are a special type of operant...