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Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris; Trott, Paul - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
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Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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Mental Convenience bei Produktlinien : Kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga - 2014
Um der Problematik der zunehmenden Belastung der Konsumenten durch die Vielzahl an Informationen gerecht zu werden, und um sich in der Fülle der Angebote von anderen Marken und Produkten im Regal abzuheben, ist es für die Unternehmen von großer Bedeutung, eine kognitiv entlastende Produktwahl...
Persistent link: https://www.econbiz.de/10014017236
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Sustainability science : a call to collaborative action
Hart, David D.; Bell, Kathleen P. - In: Agricultural and resource economics review : ARER 42 (2013) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10009749877
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Sustainability and financing : "the American way of life" : switching gears towards a sustainable approach
Ciuciuc, Victor - In: Management dynamics in the knowledge economy 9 (2021) 4/34, pp. 489-498
Persistent link: https://www.econbiz.de/10012805658
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Stakeholders' perception regarding sustainable universities
Pop, Nicolae; Todea, Steluta; Partenie, Cristina-Veronica; … - In: Amfiteatru economic : an economic and business research … 22 (2020) 54, pp. 330-345
The aim of the study is to determine and confirm the main vectors that define the concept of sustainable university … system. As objectives the authors defined the following: clarifying the concept of sustainable university based on the … the perception regarding the vectors needed for the sustainable development of the university. The research stems from the …
Persistent link: https://www.econbiz.de/10012656026
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Green HRM : a medium of social responsibility and sustainable development
Agrawal, Nikita; Bansal, Ruby - In: International journal of innovation & sustainable … 16 (2022) 2, pp. 172-185
Persistent link: https://www.econbiz.de/10013256110
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Stakeholder causal scope analysis-centered big data management for sustainable tourism
Shams, S. M. Riad; Vrontis, Demetris; Christofi, Michael - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 972-978
Persistent link: https://www.econbiz.de/10013257071
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Aligning digitalisation and sustainable development? : evidence from the analysis of worldviews in sustainability reports
Niehoff, Silke - In: Business strategy and the environment 31 (2022) 5, pp. 2546-2567
Persistent link: https://www.econbiz.de/10013279248