Dwivedi, Mridula; Yadav, Anil; Raghavjibhai Patel, Viral - In: Worldwide Hospitality and Tourism Themes 1 (2009) 1, pp. 25-39
Purpose – India considers tourism a high‐potential sector in terms of its contribution to employment generation and economic growth. A positive destination image has a direct bearing on the tourist arrivals and hence economic growth of that region. The purpose of this paper is to explore the...