Healy, Brian; Ledwith, Ann; O'Dwyer, Michele - In: Journal of Small Business and Enterprise Development 21 (2014) 1, pp. 49-68
-sized firms (SMEs) to be most relevant to their performance. Design/methodology/approach – A quantitative research approach was …: large firms consider that their products derive advantage through product quality and cost, while SMEs are more concerned … SMEs focus on customer acceptance measures; and in measuring organisational performance larger firms focus on market share …