India is emerging as an attractive market for consumer durables. Around 35.0 of the total sales come from rural and …

India's economy is projected to grow at a fast clip over the next few years. With increasing purchasing power and a … surveys the state of current distribution channels in India and identifies four archetypes that FMCG firms can use as a …

aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the …, online marketing and retail opportunities. Organised retail business has facilitated towards bringing drastic changes in the … growth of the business prospects upon consumer behaviour is a challenge. Moulding marketing strategies to meet changing …

, beverages, grains, cosmetics etc. The paper studies the impact of coronavirus pandemic on FMCG sector in India and the impact on … consumer behaviour in India. The paper found that the FMCG sector is highly affected by coronavirus pandemic and employment is … affected in India as labourers have moved to their native place due to coronavirus pandemic. The companies’ responses to this …