Muñoz-Mazón, Ana; Orea-Giner, Alicia; Fernández … - In: Journal of Services Marketing 35 (2021) 6, pp. 791-806
Purpose The purpose of this paper is to contribute to the understanding of the tourism service experience of consumers with vulnerabilities. Moreover, this research analyses the pre-core service encounter in the tourism services sector, which is one of the most important phases in the service...