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India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition are making it imperative to understand the dynamics of consumer profiles. The aim of this study is to analyze the influence of consumer demographics in rural markets on...
Persistent link: https://www.econbiz.de/10013017794
This study seeks to determine whether product categories impact the shopper's choice when choosing a particular shopping format and what factors impact the choice of a specific store in the purchase of a consumer durable. The results of the study marginally differing responses for home...
Persistent link: https://www.econbiz.de/10013047257
Purpose The objective of the study is to identify both reasons for ignoring and for paying attention to the country of origin (COO) by consumers when choosing brands of durable goods. Design/methodology/approach In this paper a qualitative approach was applied, i.e. 25 in-depth semistructured...
Persistent link: https://www.econbiz.de/10014515800
Sales in consumer durable goods categories are dominated by repeat purchases. Managers are particularly interested to know: Which consumers can be encouraged to make earlier repeat purchases? When are they likely to purchase? What factors drive their purchases? We, the authors, make three...
Persistent link: https://www.econbiz.de/10014047455
We analyze a sample of consumer-electronics products sold by the US NewEgg online-retailer to study the impact of Price Matching Guarantees (PMGs) policies on prices. By applying aDifference-in-Differences approach,we find that prices of the policy-adopting retailer increase by 4.7% during the...
Persistent link: https://www.econbiz.de/10014435142
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A monopolist producing vertically differentiated durable goods can offer in each period a sequence of price-quality menus to segment the market. We show that, contrary to the Coase conjecture for the homogeneous durable good monopoly, thanks to the ability to produce differentiated durable...
Persistent link: https://www.econbiz.de/10012628729
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A durable good monopolist faces a continuum of heterogeneous customers who make purchase decisions by comparing present and expected price-quality offers. The monopolist designs a sequence of price-quality menus to segment the market. We consider the Markov Perfect Equilibrium (MPE) of a game...
Persistent link: https://www.econbiz.de/10012619439