In this study on brand names of 224 registered star hotels in Bali, several patterns emerge when the properties are categorized by star rating. First and foremost, each hotel brand name can be divided into three parts: (1) core name, (2) descriptor, and (3) locator. Most star properties consent...

A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary...

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

Indonesian Abstract: Artikel ini membahas konsep teoritis mengenai Realistic Job Preview (RJP) sebagai salah satu strategi SDM yang bertujuan menyediakan informasi realistis guna mempertemukan antara ekspektasi calon pegawai dengan kenyataan di tempat kerja. Kemudian, artikel ini juga...

Performance-based pay refers to providing compensation and rewards based on the fulfillment of certain predetermined task or outcomes. In the momentum for greater teacher accountability in the United States, performance-based pay is expected to be a solution to the nation’s prevailing problems...

Indonesian Abstract: Artikel ini mengungkapkan model teoritis bagi pengembangan dan pengelolaan pariwisata berbasis masyarakat (community-based tourism) yang melibatkan peran serta aktif sektor keempat . Yang dimaksud dengan sektor keempat adalah konvergensi dari tiga sektor konvensional dalam...

This article examines the use of verbal connotation and visual symbolism in the televised advertising campaign of True Match by L'Oréal (2013). It analyzes a series of three 30-second commercials of the same product using two qualitative approaches: Barthes' connotation and Pierce's symbolism....

This study aims to produce a destination development model for foreign senior tourists, involving 400 respondents and 40 tourism professionals as informants. The concept and theory as the basis of confirmation is the totality of tourism product (4A), which consists of attractions, accessibility,...

In 2010, the Governor of Bali launched “BALI Clean & Green” campaign to promote awareness on environmental issues and sustainability on the island. While the success of this program remains debatable, the current paper aims to analyze the logo, slogan, and symbolisms related to this campaign...

This study examines the impact of workplace discipline, transformational leadership, and career development on employee performance at a five-star hotel in Bali. The study was conducted at the Royal Beach Seminyak Bali, which is a part of Accor Group’s MGallery Collection of boutique hotels....