The most important motivating factor for enhancing innovation activity is lending as a stimulus for the development of a modern enterprise. The motivation of the Ukrainian enterprise, based on the need for innovative activity lending in ensuring the efficiency of its economic activity, was...

At introduction of new product there are many risks which threaten success of goods in the market. To minimize risk, it is necessary to use the correct marketing of a new product, the correct receptions which are capable draw the attention of consumers on just appeared, little-known a product,...