Lescop, Denis; Thierry, Isckia - 2014
In the recent years, the mobile industry has experienced important changes in its very structure shifting from an operator-centric model to a burgeoning business ecosystem (ANDERSON & WILLIAMS, 2004; BASOLE, 2009; BASOLE & ROUSE, 2009; GUEGUEN & ISCKIA, 2008) made of various players including mobile...