Problem definition: Customers typically judge a service's waiting based on their perception, which is often longer than the actual waiting time. Thus, managing perceived waiting time is key for service providers and leads to various psychology-based approaches, including a rising star -- Virtual...

E-commerce activities on social platforms, namely social commerce, reached $474.8 billion worldwide in 2020, and it is expected to show a 28.4% yearly growth rate over the next eight years. This paper studies how customers' search and purchase patterns differ between a major online retailers'...

While revenue and demand management has been an active area of research for many years, relatively little work has empirically examined the revenue management tools used by small service providers. Unlike large sophisticated firms, small service providers have limited means for coordinating...