Helm, Sabrina; Serido, Joyce; Ahn, Sun Young; Ligon, … - In: Young Consumers 20 (2019) 4, pp. 264-284
Purpose: The purpose of this study is to examine young consumers’ financial behavior (e.g. saving) and pro-environmental behavior (i.e. reduced consumption and green buying) as effective proactive strategies undertaken in the present to satisfy materialistic values and maximize well-being....