Showing 71 - 80 of 157
Persistent link: https://www.econbiz.de/10011478808
Persistent link: https://www.econbiz.de/10013206739
Persistent link: https://www.econbiz.de/10009316496
Persistent link: https://www.econbiz.de/10012309593
Persistent link: https://www.econbiz.de/10011656757
This study concerns a major strategic issue for firms entering emerging country markets via intermediaries, namely, how to make an efficient trade-off between linking up to the final customer and the intermediary. We argue that an effective trade-off is a long-term relationship building process...
Persistent link: https://www.econbiz.de/10010670359
Persistent link: https://www.econbiz.de/10009974478
Persistent link: https://www.econbiz.de/10009878463
Persistent link: https://www.econbiz.de/10009887739
Persistent link: https://www.econbiz.de/10013474449