This paper explores the emerging herbal tourism in Catur village, Kintamani Bali. It chronicles the development of women empowerment program through the cultivation of herbal medicinal plants in a demonstration plot by Universitas Dhyana Pura and in the family medicinal gardens program (TOGA) of...

The purpose of this research is to formulate a mapping model on the potential of an herbal-themed tourism village based on a case study in Catur Village, Kintamani, Bangli, Bali. The methodology of the research is a qualitative descriptive study by conducting a field survey, namely collecting...

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

The third-wave of coffee, the fascination of single origin coffee products, and the trend for sustainable production and consumption has brought about newfound interest in Cascara tea. Cascara derives from red coffee cherries, typically discarded in the coffee production process. However, with...

In this study on brand names of 224 registered star hotels in Bali, several patterns emerge when the properties are categorized by star rating. First and foremost, each hotel brand name can be divided into three parts: (1) core name, (2) descriptor, and (3) locator. Most star properties consent...

A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary...

Indonesian Abstract: Artikel ini membahas konsep teoritis mengenai Realistic Job Preview (RJP) sebagai salah satu strategi SDM yang bertujuan menyediakan informasi realistis guna mempertemukan antara ekspektasi calon pegawai dengan kenyataan di tempat kerja. Kemudian, artikel ini juga...

Performance-based pay refers to providing compensation and rewards based on the fulfillment of certain predetermined task or outcomes. In the momentum for greater teacher accountability in the United States, performance-based pay is expected to be a solution to the nation’s prevailing problems...

Indonesian Abstract: Artikel ini mengungkapkan model teoritis bagi pengembangan dan pengelolaan pariwisata berbasis masyarakat (community-based tourism) yang melibatkan peran serta aktif sektor keempat . Yang dimaksud dengan sektor keempat adalah konvergensi dari tiga sektor konvensional dalam...

This article examines the use of verbal connotation and visual symbolism in the televised advertising campaign of True Match by L'Oréal (2013). It analyzes a series of three 30-second commercials of the same product using two qualitative approaches: Barthes' connotation and Pierce's symbolism....