This study aims to produce a destination development model for foreign senior tourists, involving 400 respondents and 40 tourism professionals as informants. The concept and theory as the basis of confirmation is the totality of tourism product (4A), which consists of attractions, accessibility,...

In 2010, the Governor of Bali launched “BALI Clean & Green” campaign to promote awareness on environmental issues and sustainability on the island. While the success of this program remains debatable, the current paper aims to analyze the logo, slogan, and symbolisms related to this campaign...

This study examines the impact of workplace discipline, transformational leadership, and career development on employee performance at a five-star hotel in Bali. The study was conducted at the Royal Beach Seminyak Bali, which is a part of Accor Group’s MGallery Collection of boutique hotels....

This study aims to become a start for a series of research on Millennial consumers’ response on sincerity in marketing. The paper explores the visual elements found in a recent advertising campaign for Samsung Galaxy A8 series of smartphone that uses social experiment film in its approach....

Covid-19 pandemic has had immensely adverse implications on Bali’s hospitality and tourism industry. This paper investigates and summarizes findings from select articles and publications on studies, reports, and outlooks regarding the implications of pandemic on the hospitality and tourism...

Menu planning and product development can be a daunting task for a new F&B establishment. The process requires a thorough analysis of resource availability, market potential, and competitiveness. This paper discusses the menu planning and product development process for a coffee shop in Catur...

Since this COVID-19 pandemic, many companies are trying to make advertising videos related to the current situation, one of them is a big company that produces soft drinks, Coca-Cola. This research aims to analyze the visual elements of Coca-Cola’s “The Great Meal” advertising video...

This study examines the potential, initiation, and subsequent development of edutourism in a rural destination located in Bali, Indonesia. It aims to combine the findings from previous studies on the area’s tourism potentials with primary research conducted by the authors, then to analyze the...

Visual advertising in the form of video commercials is one of the most influential means of promotion, because its reach is very broad. Many product advertisers want to convey a message to their viewers to be the center of attention, one of which is Wardah beauty products. A product that uses...