We examine the activities of multihoming workers in the gig economy, characterized by their switching between gig economy platforms, during the COVID-19 pandemic. Drawing on the conservation of resources (COR) theory, we use a comprehensive dataset from an analytics company that tracks the...

As artificial intelligence (AI) technologies rapidly evolve, some of the most cutting-edge developments are targeting problems in data processing, particularly in the realm of text mining. The great promise of AI is that it has the potential to mitigate subjective biases that arise from human...

Medical crowdfunding is a popular channel for people needing financial help paying medical bills to collect donations from large numbers of people. However, large heterogeneity exists in donations across cases, and fundraisers face significant uncertainty in whether their crowdfunding campaigns...

While existing research has examined the role of social influence on various user behavior, such as product adoption, reviews and purchases, there is a lack of studies on how social influence interacts with inherent non-social cues, such as inherent attributes. In this study, we attempt to fill...

Evaluating the returns to marketing spending and designing optimal budget allocations have been challenging tasks for businesses. New data availability and novel machine learning methods provide new opportunities to significantly improve such decisions. The goal of this paper is to prescribe the...

Many online retailers offer free shipping services if customers spend more than a threshold amount. We use a unique transaction-level dataset from a large online retailer to study the impacts of free shipping threshold on consumer shopping behavior across two different online channels, mobile...

Medical crowdfunding has seen rapid growth in recent years and it has become a popular channel for people needing financial help. However, there exists large heterogeneity in donations across cases and fundraisers face significant uncertainty in whether their crowdfunding campaigns can meet...