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Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13

purpose of this manuscript was to examine the relationship between the Digital Communication of companies and their Employer … whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … do not feel emotionally more connected with the organization through the Digital Communication practiced by it. With this …

Persistent link: https://www.econbiz.de/10014319300

Transparency in corporate social responsibility communication on social media

Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10014281087

Resilience Messaging : The Effect of Governors’ Social Media Communications on Community Compliance during a Public Health Crisis

Mousavi, Reza; Gu, Bin - 2023

When managing major disasters, authorities may ask residents to comply with certain guidelines that change community members’ daily routines. In these situations, authorities often appeal to resilience, which refers to the ability to recover from challenges.In this study, we examine whether...

Persistent link: https://www.econbiz.de/10014360150

Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement

Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62

Persistent link: https://www.econbiz.de/10014340163

Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue

Murtarelli, Grazia; Šimunović, Denis; Colleoni, Elanor; … - In: Sustainable marketing, branding, and reputation …, (pp. 144-159). 2023

Persistent link: https://www.econbiz.de/10014414201

Revenue sources matter to nonprofit communication? : an examination of museum communication and social media engagement

Suh, Jiwon - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 271-290

Persistent link: https://www.econbiz.de/10013359025

Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users

Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 34 (2022) 5, pp. 616-630

Persistent link: https://www.econbiz.de/10013466107

Value of communication and social media : an equilibrium theory of messaging

Anglin, Paul M.; Gao, Yanmin - In: The journal of real estate finance and economics 66 (2023) 4, pp. 861-903

Persistent link: https://www.econbiz.de/10014258994

Permission marketing strategy shaping consumer behaviour through online communication channels

Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18

Persistent link: https://www.econbiz.de/10014287244

Social media influencers as mediators of commercial messages

Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina - In: Journal of internet commerce 22 (2023) 1, pp. S4-S27

Persistent link: https://www.econbiz.de/10014287951