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The never-ending story : discursive legitimation in social media dialogue

Glozer, Sarah; Caruana, Robert; Hibbert, Sally A. - In: Organization studies : an international … 40 (2019) 5, pp. 625-650

Persistent link: https://www.econbiz.de/10012010333

Social media and constructing the digital identity of organizations : bibliometric analysis

Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56

Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...

Persistent link: https://www.econbiz.de/10014490267

Between settlement and mobilization : political logics of intra-organizational union communication on social media

Hansen, Nana Wesley; Hau, Mark Friis - In: Work, employment and society : a journal of the British … 38 (2024) 2, pp. 299-317

Persistent link: https://www.econbiz.de/10014576073

Study abroad information in the new media

Teng, Shasha; Kok Wei Khong; Chong, Alain Yee Loong - In: Journal of marketing for higher education 25 (2015) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10011497298

The contemporary film public relations' ecosystem in India : from stars to stories

Ramesh, Aishwarya; Jaggi, Ruchi Kher - In: International journal of Indian culture and business … 25 (2022) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10012940083

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda

Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345

Persistent link: https://www.econbiz.de/10012588015

Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?

Zheng, Bowen; Davison, Robert M. - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10013271896

Influence of social media content on consumer purchase intention : mediation effect of brand equity

Poturak, Mersid; Softić, Sumeja - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 17-43

Persistent link: https://www.econbiz.de/10012225580

Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry

Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238

Persistent link: https://www.econbiz.de/10011848352