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The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei; Ong, Chuan Huat; Thurasamy Ramayah - In: International marketing review 40 (2023) 5, pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
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Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan; Ruyter, Ko de - In: The journal of consumer marketing 33 (2016) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
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Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation
Jiang, Pingjun; Chia, Swee-lim - In: International journal of internet marketing and … 6 (2010) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10003938200
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009547049
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Die 11 Irrtümer über Social-Media : was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten
Wolber, Hendrik - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009427268
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Communicational ambidexterity as a new capability to manage social media communication within organizations
Huang, Jimmy; Baptista, João; Newell, Sue - In: The journal of strategic information systems : … 24 (2015) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10011332837
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How young people communicate - a Czech perspective
Fisher, Eddie John; Rupová, Pavlína; Bittnerová, Dominika - In: Business and Economic Research : BER 4 (2014) 2, pp. 323-338
Persistent link: https://www.econbiz.de/10011344807