current communication management theory and practice faces an opportunity and a threat but that the subject discipline can … business communication and public relations and the emergence of some valuable subject specific aids to lifelong learning for … Communication, Advertising and Marketing Diploma (CAM). Now that some of the tools of public relations are taught to marketing …

centrality of communication to organising, it is surprising how little recent work in the field of knowledge management or … intellectual capital focuses on, never mind even mentions, the concept of communication per se. Perhaps it is time that … organisation communication scholars tackled this void. This paper then takes up such a challenge, reflecting on the role …

incorporating the constructs of information communication, sales technology, product knowledge, and customer satisfaction is … address not only technical knowledge but also communication skills. Providing technology with the potential to increase … customer satisfaction through improved information communication would be beneficial as well. Practical implications – The …

communication, are wasting effort and at the same time generating worse results from their exhibition activities than might … – A new model of communication is described and trade fair activities of both visitors and exhibitors is mapped against it …. The new model includes the concept that communication is a co‐creation of meaning rather than a “magic bullet” and …

Purpose – Trade shows have played a prominent role in the corporate communication mix for many years. Enterprises use … these multifunctional communication platforms to pursue a wide variety of objectives. The purpose of this paper is to, on … the one hand, to examine the extent to which trade shows are suitable as an instrument of live communication to meet …

's communication skill, ability to maintain quality relationships and build trust. The study proposes that communication skill …. Findings – The findings confirmed that AEL was positively related to salespersons' communication skills, relationship quality … and trust. The proposed moderators of communication and trust received support when predicting sales performance. Research …

communication and constructive conflict positively relate to trust, as well as to relationship effectiveness. Constructive conflict …