Since the year of 2022 was marked by many significant and rapid changes on the cryptocurrencies market, this comparative study explores perceptions of Romanian students about cryptocurrencies before and after the market collapse. A qualitative approach has been used to understand attitudes...

The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers' online behavior improve, influencers are becoming increasingly significant in social media marketing strategies. This...