Xing, Xiaolin; Tang, Fang‐Fang - In: International Journal of Commerce and Management 14 (2004) 3/4, pp. 28-40
In this study, we compare the pricing behavior between online branches of traditional retailers (OBTRs) and online‐only retailers (ORs). Focusing on branded electronics sold online, we find that no significant pricing differences between ORs and OBTRs, but ORs seem to price slightly higher...