Shows how the gaming industry is now bigger than film, music and video, with PlayStation better than all other divisions of Sony combined. Points out the implications for advertising: gaming can deliver huge audiences on a global scale, but gamers are proactive and cynical about conventional...

Explains why simple online games are a valuable learning tool, especially for experiential learning, problem solving and interrelationships, where subject matter is abstract. Points out that the aims of interactive and visual teaching techniques must be clear to ensure they add value by...

Reminds us that mobile phones are ubiquitous and a status symbol for young people, so that more traditional media are getting on the act: Emap publishes a number of teenage magazine brands that have mobile databases and regards mobile marketing as a valuable tool, since messages to an opted‐in...

Purpose – Recent research and media attention has highlighted soaring levels of stress among young people. As part of a programme of research based across a number of universities in London and the South‐West of the UK (called WestFocus) a team of psychologists, social scientists and...

Purpose – The importance of music in the advertising industry has been long established and is well known to induce consumer emotion, enjoyment, attention and recall. This research aims to develop this positive association theme by investigating whether the type of music played in studio...