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Using Twitter data for cruise tourism marketing and research
Park, Seunghyun; Ok, Chihyung; Chae, Bongsug - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 885-898
Persistent link: https://www.econbiz.de/10011517490
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Joining up the dots : using social data to measure the effects of events on innovation
Cronin, Bruce; Vita, Riccardo de; Conaldi, Guido - 2015
Persistent link: https://www.econbiz.de/10011517954
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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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A little bird told me : birdcaging the message during the BP disaster
Howell, Gwyneth V. J.; Miller, Rohan; Rushbrook-House, … - In: Journal of global scholars of marketing science : … 24 (2014) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10010408222
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Effect of the government's use of social media on the reliability of the government : focus on twitter
Kim, Suk Kyoung; Park, Min Jae; Rho, Jae Jeung - In: Public management review 17 (2015) 3, pp. 328-355
Persistent link: https://www.econbiz.de/10010502830
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Tweets and trades : the information content of stock microblogs
Sprenger, Timm O.; Tumasjan, Andranik; Sandner, Philipp; … - In: European financial management : the journal of the … 20 (2014) 5, pp. 926-957
Persistent link: https://www.econbiz.de/10010504233
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Using microblogging in a work place context
Meyer, Paul; Swatman, Paul; Dibbern, Jens - 2009
Persistent link: https://www.econbiz.de/10008760402