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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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A multi-dimension framework for value creation through Big Data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 617-632
Persistent link: https://www.econbiz.de/10012372743
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Spurious patterns in Google Trends data : an analysis of the effects on tourism demand forecasting in Germany
Bokelmann, Björn; Lessmann, Stefan - In: Tourism management : research, policies, practice 75 (2019), pp. 1-12
Persistent link: https://www.econbiz.de/10012063545
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Smart connected sensors, cyber-physical networks, and big data analytics systems in Internet of Things-based real-time production logistics
Moore, Kelly - In: Economics, management and financial markets 15 (2020) 2, pp. 16-22
Persistent link: https://www.econbiz.de/10012239724
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The challenges of Big Data analytics in the mobile communications sector
Saldžiūnas, Kęstutis; Skyrius, Rimvydas - In: Mokslo darbai / Ekonomika 96 (2017) 2, pp. 110-121
Persistent link: https://www.econbiz.de/10012305155
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Retailing and retailing research in the age of big data analytics
Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10012288640
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The hype of big data analytics and auditors
Joshi, Prem Lal; Govindan Marthandan - In: Emerging Markets Journal : EMAJ 8 (2018) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10012265160
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Iot based laundry services : an application of big data analytics, intelligent logistics management, and machine learning techniques
Liu, Chang; Feng, Yongfu; Lin, Dongtao; Wu, Liang; Guo, Min - In: International journal of production research 58 (2020) 17, pp. 5113-5131
Persistent link: https://www.econbiz.de/10012266143
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Big data analytics business value and firm performance : linking with environmental context
Vitari, Claudio; Raguseo, Elisabetta - In: International journal of production research 58 (2020) 18, pp. 5456-5476
Persistent link: https://www.econbiz.de/10012266357