Purpose The paper aims to help enterprises gain valuable knowledge about big data implementation in practice and improve their information management ability, as they accumulate experience, to reuse or adapt the proposed method to achieve a sustainable competitive advantage....

Purpose The study examines how firms may transform big data analytics (BDA) into a sustainable competitive advantage and enhance business performance using BDA. Furthermore, this study identifies various resources and sub-capabilities that contribute to BDA capability....

Purpose The purpose of this paper is to provide an insight about factors affecting Big Data Analytics (BDA) utilization and adoption in Indian firms. Research studies have so far focused on BDA adoption in developed economies. This study examines the factors that influence BDA usage and adoption...

Purpose – Although big data analytics has reaped great business rewards, big data system design and integration still face challenges resulting from the demanding environment, including challenges involving variety, uncertainty, and complexity. These characteristics in big data systems demand...

Purpose – The purpose of this paper is to quantify external and internal uncertainties in product design process. The research addresses the measure of product future changes. Design/methodology/approach – Two methods are proposed to model and quantify uncertainty in the product life cycle....

Purpose Drawing on information processing view (IPV) theory, the objective of this study is to explore big data analytics (BDA) in pharmaceutical supply chain (PSC) for better business intelligence. Supply chain operations reference (SCOR) model is used to identify and discuss the likely...

Purpose This paper aims to propose a research model with eight constructs, i.e. BDA leadership, BDA talent quality, BDA security quality, BDA privacy quality, innovation, financial performance, market performance and customer satisfaction. Design/methodology/approach The research model focuses...

Purpose This study evaluates the effect of the media image content of business to business (B2B) organizations to accelerate social media engagement. It highlights the importance of strategically designing image content for business marketing strategies. Design/methodology/approach This study...

Purpose The study challenges the assumption of independence among Technological, Organizational and Environmental (TOE) factors and investigates the influence of TOE factors on Big Data Analytics (BDA) adoption among Small and Medium Enterprises (SMEs). Top management support was proposed as a...

Purpose Increasingly, studies are reporting supply chain analytical capabilities as a key enabler of supply chain agility (SCAG) and supply chain performance (SCP). This study investigates the impact of environmental dynamism and competitive pressures in a supply chain analytics setting, and how...