//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Source, message and medium? :...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Social Web
20,560
Social web
20,529
Online-Marketing
13,119
Internet marketing
13,004
Theorie
12,620
Theory
12,366
Relationship marketing
10,501
Beziehungsmarketing
10,472
Brand management
8,884
Markenführung
8,838
Werbewirkung
7,984
Advertising effects
7,758
Brand image
7,324
Markenimage
7,300
Online-Handel
6,656
Online retailing
6,641
USA
6,606
United States
6,320
Customer satisfaction
6,068
Deutschland
5,997
Kundenzufriedenheit
5,905
Electronic Commerce
5,837
Germany
5,617
E-commerce
5,559
Credibility
5,532
Soziale Werte
5,499
Social values
5,483
Glaubwürdigkeit
5,353
Advertising
5,328
Werbung
5,299
Viral marketing
4,870
Virales Marketing
4,850
Service quality
4,663
Brand
4,637
Markenartikel
4,625
Dienstleistungsqualität
4,615
Einzelhandel
4,329
Retail trade
4,287
more ...
less ...
Online availability
All
Undetermined
44,215
Free
28,234
Type of publication
All
Article
83,221
Book / Working Paper
41,897
Journal
245
Other
29
Type of publication (narrower categories)
All
Article in journal
67,471
Aufsatz in Zeitschrift
67,471
Graue Literatur
10,929
Non-commercial literature
10,929
Aufsatz im Buch
10,355
Book section
10,355
Working Paper
9,873
Arbeitspapier
8,865
Hochschulschrift
3,838
research-article
2,982
Thesis
2,628
Collection of articles of several authors
2,005
Sammelwerk
2,005
Aufsatzsammlung
1,334
Case study
874
Fallstudie
874
Conference paper
773
Konferenzbeitrag
773
Konferenzschrift
579
Bibliografie enthalten
527
Bibliography included
527
Collection of articles written by one author
419
Sammlung
419
Lehrbuch
401
Ratgeber
381
Dissertation u.a. Prüfungsschriften
368
Guidebook
349
Textbook
326
Article
307
Conference proceedings
290
Reprint
238
review-article
236
Amtsdruckschrift
207
Government document
207
conceptual-paper
185
review
168
Systematic review
118
Übersichtsarbeit
118
Handbook
109
Handbuch
109
more ...
less ...
Language
All
English
111,069
German
11,513
Undetermined
1,673
French
528
Spanish
193
Polish
148
Italian
115
Russian
62
Portuguese
61
Swedish
44
Danish
32
Dutch
24
Norwegian
24
Hungarian
17
Finnish
15
Czech
14
Romanian
14
Slovak
12
Bulgarian
9
Croatian
9
Serbian
9
Lithuanian
6
Slovenian
4
Arabic
2
Bosnian
2
Multiple languages
2
Chinese
2
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
Vietnamese
1
more ...
less ...
Author
All
Han, Heesup
124
Bauer, Hans H.
118
Belk, Russell W.
117
Gierl, Heribert
113
Phau, Ian
113
Huber, Frank
110
Mattila, Anna S.
109
Grunert, Klaus G.
102
Pelsmacker, Patrick de
98
Wiedmann, Klaus-Peter
93
Dwivedi, Yogesh Kumar
91
Herrmann, Andreas
91
Lusk, Jayson L.
86
Foxall, Gordon R.
83
Loureiro, Sandra Maria Correia
81
Sheth, Jagdish N.
81
Grewal, Dhruv
80
Khare, Arpita
79
Usman, Osly
79
Walsh, Gianfranco
77
Septianto, Felix
74
Eisend, Martin
73
Sutter, Matthias
72
Laroche, Michel
71
Paul, Justin
71
Agarwal, Sumit
70
Nayga, Rodolfo M.
70
Skiera, Bernd
70
Wansink, Brian
69
Bagozzi, Richard P.
68
Stavins, Joanna
67
Verhoef, Peter C.
67
Chintagunta, Pradeep K.
66
Bruwer, Johan
62
Gröppel-Klein, Andrea
62
Jang, Soocheong
62
Ko, Eunju
62
Kreutzer, Ralf T.
61
Spann, Martin
61
Goldfarb, Avi
60
more ...
less ...
Institution
All
National Bureau of Economic Research
725
Springer Fachmedien Wiesbaden
282
IGI Global
156
OECD
74
C.E.P.R. Discussion Papers
60
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
48
American Marketing Association
41
Verlag Dr. Kovač
40
Books on Demand GmbH <Norderstedt>
37
Edward Elgar Publishing
34
Information Resources Management Association
34
International Energy Agency
31
Nomos Verlagsgesellschaft
30
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
Haufe-Lexware GmbH & Co. KG
25
Friedrich-Schiller-Universität Jena
24
Universität Mannheim
20
Springer Gabler <Firma>
19
Nordic Council of Ministers
18
Springer-Verlag GmbH
18
Organisation for Economic Co-operation and Development
16
European University Institute / Department of Economics
15
INSEAD
15
Springer International Publishing
15
Gesellschaft für Ökologische Kommunikation mbH
14
Institut für Weltwirtschaft
14
RWTH Aachen
14
World Bank
14
EconWPA
13
Shaker Verlag
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
Fachhochschule Reutlingen / European School of Business
12
International Institute of Social and Economic Sciences
12
Peter Lang GmbH
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Technische Universität Dresden
12
Bank of Canada
11
Christian-Albrechts-Universität zu Kiel
11
Erasmus Research Institute of Management
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,369
Journal of retailing and consumer services
2,028
International journal of hospitality management
831
Psychology & marketing
801
International journal of consumer studies
783
NBER working paper series
724
SpringerLink / Bücher
656
Working paper / National Bureau of Economic Research, Inc.
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER Working Paper
537
Technological forecasting & social change : an international journal
467
Management science : journal of the Institute for Operations Research and the Management Sciences
463
Tourism management : research, policies, practice
457
Journal of advertising research
445
Journal of business ethics : JOBE
423
Asia Pacific journal of marketing and logistics
422
European journal of marketing : EJM
415
The journal of product & brand management
415
Journal of marketing research : JMR
410
Journal of travel and tourism marketing
408
Journal of Consumer Marketing
402
Journal of marketing communications
402
European Journal of Marketing
400
The journal of brand management : an international journal
393
Journal of marketing management : MM
386
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
369
Journal of marketing
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Cogent business & management
347
Journal of international consumer marketing
346
Journal of retailing
340
Marketing letters : a journal of research in marketing
331
Journal of the Academy of Marketing Science
326
International journal of contemporary hospitality management
319
International journal of internet marketing and advertising : IJIMA
315
Marketing intelligence & planning
314
Journal of consumer behaviour : an international research review
313
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
309
more ...
less ...
Source
All
ECONIS (ZBW)
116,299
Other ZBW resources
3,998
USB Cologne (EcoSocSci)
1,893
RePEc
1,542
EconStor
1,443
BASE
144
OLC EcoSci
53
USB Cologne (business full texts)
14
ArchiDok
6
more ...
less ...
Showing
51
-
60
of
125,392
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
52
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
53
eWOM
credibility
on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
54
Direction for future research in eWOM : issues of
credibility
format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
Saved in:
55
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source
credibility
theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
56
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
57
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
58
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
59
A meta-analysis of antecedents and consequences of eWOM
credibility
: investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
60
The role of culture in electronic word-of-mouth communication
Chu, Shu-Chuan
- In:
Digital advertising : theory and research
,
(pp. 421-426)
.
2017
Persistent link: https://www.econbiz.de/10011646129
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->