Genet, Corine; Gandia, Romain; Colombero, Sylvain - In: Journal of business models : JOBM 11 (2023) 2, pp. 44-63
This article aims to understand how organizations can simultaneously manage their business model innovation and … replication processes. Using an exploratory qualitative approach, we analyze Airbnb’s business model innovation and replication … processes when the company launched its new value proposition. Our findings show that innovation and replication processes are …