Blouch, Riffat; Khan, Muhammad Majid; Shakeel, Wajid - In: Global Knowledge, Memory and Communication 72 (2021) 1/2, pp. 210-230
Purpose Drawing on the concept of resource-based theory of the firm; the purpose of this study is to analyze the influence of firms’ strategic approaches on the firm performance via indirect effect using a multilevel, bottom-up approach. Design/methodology/approach Using the survey method, the...