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The objective of this study is to analyse investors' perceptions of sponsorship's ability to increase brand equity, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 worldwide sponsorship announcements from 2010, shows...
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Cet article analyse la performance à long terme des fonds indiciels français en utilisant l'erreur de suivi (Tracking error) comme la mesure la plus appropriée dans le domaine de la gestion indicielle. Malgré la forte croissance des fonds indiciels en France et aux Etats-Unis depuis 1990,...
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