The study of consumer behaviour focuses on the actions people take when trying to meet their own or their organization's needs by acquiring, utilising, and eventually discarding various products. You can classify these actions as follows: picking, shopping, using, and throwing away (Solomon,...

The study on promoting the use of change management strategy to achieve sustainable competitive advantage of organisation: A case of banking organizations in Harare, Zimbabwe was conducted because most banking organisations in Zimbabwe have been making losses. Organisations such as NMB, Steward...

Since the new administration took office, one of its top priorities has been to take any and all efforts that are required to extend an invitation to potential investors to investigate the various economic prospects available in Zimbabwe, using the mantra Zimbabwe is open for business. To this...

In Zimbabwe, the foreign exchange auction trading system has been hailed as a solution to the challenges bedevilling organizations mainly those listed on the Zimbabwe Stock Exchange (Vinga, 2020). The impact of the foreign exchange trading systems has been questioned after six months of its...

It has been demonstrated that competition is an essential factor in the operation of a wide variety of organizations, despite the sector to which these organizations belong. The author chose to use the Five Forces Analysis model because of the important role that these five factors play in the...

There has not been enough research done on the relationship between remittances and industrial value, particularly from an African viewpoint (Sulemana, Anarfo & Doabil, 2019). The majority of previous study, such as Lukman, Oyelami, and Ogundipe (2020); Olayungbo and Ahmod Quadri (2019); and...

Many authors hold various views on the view that culture has an influence on consumer buyer behavior. Some authors denotes that’s culture is something which is acquired and it does not include inherited responses and predispositions. The same authors contend that since much of consumer human...

This research focused on the impact of economic recession on the development of residential properties in the medium densities of Zimbabwe using Aspindale Park in Harare as case study for the period 2015-2022. The study was conducted during this period because the economic meltdown has a direct...

This write up sought to understand how non-executive directors are said to be a waste of time. They often have little involvement with the company and are not aware of what is really going on in the organization. The code emphasizes the significance of non-executive directors (NEDs) and...

This write up is on total relationship marketing bringing about what the author sees between Kotler and Gummesson views on differences between goods and services. Kottler sees differences between goods and services. Gummesson sees no difference. This write up intends to bring up the author’s...