The livestream shopping industry, in which consumers can purchase products directly from live video sessions, is expected to exceed $60 billion in China in 2021 and $25 billion in the US in 2023. Despite the popularity of livestream shopping, many sellers fail within just a few weeks. We...

Reputation systems are typically used in markets with asymmetric information, but they can cause the cold-start problem for young sellers who lack historical sales. Exploiting a field experiment on a large e-commerce marketplace, we show that in the presence of a reputation-based quality...

Customer return rate evolution—whether return rates decrease or increase over the course of the customer-firm relationship—is of great economic importance to retailers. Analyzing the complete purchase and return behavior of about 8,000 customers of an online fashion retailer over seven...

Problem Definition: This paper studies the information-sharing strategy for a retail platform on which multiple competing sellers distribute their products. Academic/Practical Relevance: Due to the rapid growth of retail platforms in recent years, information sharing has become an increasingly...