The failure of several large multinational corporations all over the world has resulted in a heightened interest in the development of suitable procedures that can curb the kinds of actions that might lead to the manipulation of financial reporting. According to the findings of the vast majority...

This paper describes the relationship between the added-value of the organization and the Quality of Marketing Accountability (QMA) by measuring the impact of the six value levers of Marketing Accountability (MA) and describing the positive and negative side effects of these value levers on QMA....