This article analyzes the attitudes of Polish recording industry towards selling music online and discuses reasons for popularity of traditional music business model among Polish small and medium record labels. Although Polish record labels are active in using the Internet to distribute and...

At a time when policy makers want to change the behaviour of citizens to tackle a broad range of social problems, such as climate change, excessive drinking, obesity and crime, a promising new policy approach has appeared that seems capable of escaping the liberal reservations typically...

We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...

In today’s maturing consumer markets, emphasis is shifting from straightforward sales to a more holistic approach to customer life cycle management, with a stronger emphasis on how sales are generated and service provided all along the customer journey. Effectively managing these different...

Purpose - The study explores the retail utility of customers purchasing through alternate retail channel. The study examines usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for...

Purpose - This study is to examine the influence of consumers’ perceptions of retail usefulness for product information search and their previous purchase satisfaction on their frequencies of product information search and product purchase behaviour for apparel. The investigation of these...

Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used with other communication tools (i.e. advertising, sales promotions, etc.) in order to disseminate brand awareness and characterize brand image, developing brand equity. In global markets, product...

The aim of this study is to identify the real reasons for product returns from the perspectives of consumers and find out the possible practices firms can implement to reduce the rate of product returns by consumers. Questionnaires were collected back from a convenient sample of 102 young...

The challenge for today’s marketer in the era of globalization is to keep the customers satisfied and even keep natural environment safe. This is because awareness among consumers about environmental issues such as global warming and the impact of environmental pollution is increasing day by...

How does emotional expression in online reviews affect sales? To answer this question, a model is constructed based on theories of sentiment. This model is tested experimentally. Controlling for online review valence online review emotionality affects product sales. The impact is moderated by...