This study aims to determine whether there is an influence between Service Quality, Customer Satisfaction, Price, and Word of Mouth on Repurchase Interest in Drugstore.This research was conducted for one month from December 2018 to January 2018. The research method used was a survey method with...

The research expects to investigate factors impact customer's intention to use mobile payment service. The data were collected from 411 participants who live in Bangkok and have experiences in using mobile payment service and street food. The reliability test was conducted to validate the...

Prior research has largely focused on the positive side of customer experience, such as satisfaction. In contrast, this study investigates the negative side of customer experience and tests the harmful impact of consumer negative voice on firms' stock returns. Based on a longitudinal real-world...

Extant literature has shown that personalized pricing (PP), i.e., customizing prices for individual customers, can benefit firms and some customers. However, customer concerns about being targeted by such practices have raised debates on PP tactics. Using a Bayesian persuasion framework, we...

We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, lifestyle, technological, and structural changes. With...

Public accounting firms and other independent assurance providers have developed and marketed Web assurance services resulting in a seal as an indicator of compliance. Academic research finds that seals potentially meet some of the most acute consumer concerns, but that consumers have inadequate...

This study was conducted to see if online purchase intention was related to customers' trust and Technology Acceptance Model (TAM). After conducting a study of 237 respondents using the Structural Equation Modeling (SEM) analysis test we found that the level of trust affects the perceived...

Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for consumers. Indeed, while consumer vulnerability is often invoked in consumer research, it is usually discussed informally, with little...

The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Korean laptop. Specifically, this study tested...

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...