Pakistan is one of the developing country of south Asia with a growing trend of Internet users, which stretch over 20 million and half of them, are opt to do the virtual shopping. The ability of purchasing without leaving place is of great importance to many consumers. This paper focused on the...

Dining out is no longer become a new activity conference for most Indonesian urban. In recent years the rushing waves of various non-Indonesian cuisines are popping up in numerous casual dining restaurants in the big cities surround Indonesia, particularly in Jakarta. Hence, this study is...

Regulatory barriers prevent widespread availability of cannabis data in the United States (US). As legalization occurs in the US, assessment of consumer/patient population becomes increasingly important, particularly in newly legal states including Massachusetts (MA). Anecdotal and peer-reviewed...

We empirically investigate consumer dynamics within a revenue-based loyalty program in which members are rewarded based on their accumulated spending. We study the impact of four program design features on member purchase behavior, including membership requirements, nonlinear point redemption...

The market for mobile Internet-based devices is in its infancy and may grow to over $550 billion by 2008. However, the growth of the mobile-device market is limited by problems related to cost, speed, security, privacy, usability, and trust. In particular, lack of consumer trust is said to be...

This preliminary study tries to evaluate the effect of COVID-19 on the opinions and behaviour of people towards organic food. For this purpose, a quantitative study was conducted to examine the constructs of the theory of planned behaviour (TPB; Ajzen, 1991) on the consumption intention of...

Aim/purpose - Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consumer purchase intentions influenced by fragrance...

Blockchain-based track and trace (BCT) is increasingly adopted in the retail supply chain. However, there is little rigorous empirical evidence quantifying the effects of BCT on consumer purchases or examining the heterogeneity of these effects with varying product-related characteristics....

While short videos bring a lot of information and happiness to users, they also occupy users’ time and short videos gradually change people’s living habits. This paper studies the negative effects and negative emotions of users caused by using short video platforms, as well as the users’...

Recent research shows that environmental cues such as lighting and music strongly bias the eating behavior of diners in laboratory situations. This study examines whether changing the atmosphere of a fast food restaurant would change how much patrons ate. The results indicated that softening the...