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The dynamics of the USA and China relations in the cyberspace : struggle for power in a global virtual world in building a global cyber regime

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Selling to China : Stories of Success, Failure, and Constant Change

Gibbs, Ker D. (ed.) - 2023

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own … path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future … -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified …