Despite the importance of emotion in decision making (e.g., ohm and Clore 2002; Luce 1998; Pham 1998; Ruth 2001), research has yet to fully understand how consumers’ use emotional information to make effective decisions. A growing body of research continues to focus on the emotions present in consumption...

Tourism is one of the fastest growing industries worldwide and in general, the Internet continues to gain importance in the tourism sector. The study focuses on exploration of knowledge of online booking systems and on the views of local students-users concerning the booking rate based on these...

Purpose: The study focuses on exploration of knowledge for online booking systems and on the views of local students-users concerning the booking rate based on these online systems. Another perspective of this project is to investigate the decision-making process (emotion-focused) that they...

The purpose of this paper is the studying of the effects (the impact) on online advertising at the online consumers in the economic crisis of Greek market. The tool for recording and evaluating of the impact between the Online Advertising and online marketing was a closed-ended questionnaire The...

Tourism is one of the most important sectors in the economy as it helps increase revenue and improves the standard of living in a country. Tourism is one of the fastest growing industries worldwide and in general, the Internet continues to gain importance in the tourism sector. Information is a...

In a constantly evolving society and in an ever-changing world a changing international environment where there is plenty of information and products, the sale and consumption of goods is an integral part of it daily routine of the majority of the world's inhabitants. People get it decisions and...

The purpose of this paper is to illuminate the perspective that tourists and particularly Greeks demonstrate as far as their booking behavior concerned travel reviews during the period of economic recession. Especially online travel reviews written by consumers are ever more available and used...

Compulsive shopping and spending is described as a pattern of chronic, repetitive purchasing that becomes difficult to stop and ultimately results in harmful consequences. It is defined as an impulse control disorder and has features similar to other addictive disorders without involving the use...

Brand personality refers to the set of human characteristics or traits that can be associated with a brand (Aaker, 1997) and gives consumers something with which they can relate to which effectively increases brand awareness, popularity and brand loyalty. By establishing a brand personality,...

E-sports have become a global phenomenon. Recent reports have valued the industry at more than $612 million, with reach extending from Europe and North America, and to the developing markets of Asia. Nowadays e-Sports is highlighted as an incredibly powerful marketing opportunity for brands. For...