The content industry has been undergoing a tremendous transformation in the last two decades. We focus in this paper on recent changes in the form of social computing. Although the content industry has implemented social computing to a large extent, it has done so from a techno-centric approach...

Many content websites seek to encourage user participation, which has been shown to increase user satisfaction and propensity to contribute. Yet this study shows that such encouragement can cause users to expose themselves to potentially harmful consequences, by enhancing their trust in the...