Narrow search
Showing 1 - 10 of 95,286
Cover Image
Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
Andronie, Mihai; Lazaroiu, Gheorghe; Ștefănescu, Roxana; … - In: Oeconomia Copernicana 12 (2021) 4, pp. 1033-1062
Persistent link: https://www.econbiz.de/10012800992
Cover Image
A consumption theory and task-fitness perspective of wireless internet adoption for mobile commerce
Ahluwalia, Punit; Gimpel, Gregory; Varshney, Upkar - In: International journal of electronic business 12 (2015) 1, pp. 46-69
Persistent link: https://www.econbiz.de/10011458058
Cover Image
Customer's intention to adopt mobile banking services : the moderating influence of demographic factors
Alkhaldi, Ayman N.; Kharma, Qasem M. - In: International journal of innovation and technology … 16 (2019) 5, pp. 1950037-1-1950037-26
Persistent link: https://www.econbiz.de/10012111080
Cover Image
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin; Rajat Subhra Chatterjee; Foo, Pik-Yin - In: International journal of services, economics and management 12 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Cover Image
Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques
Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 126-142
Persistent link: https://www.econbiz.de/10012693498
Cover Image
Understanding restaurant clients' intention to use mobile applications : a comparative study of France and Russia
Kondrateva, Galina; Ammi, Chantal; Baudier, Patricia - In: Journal of global information management : an official … 28 (2020) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012304221
Cover Image
Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
Cover Image
The third screen : marketing to your customers in a world gone mobile
Martin, Chuck - 2011
Persistent link: https://www.econbiz.de/10009011493
Cover Image
Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Cover Image
Mobile consumer apps : big data brother is watching you
Buck, Christoph; Horbel, Chris; Kessler, Tim; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10010250066