This study develops a communication model. The purpose of this research was designing a regression model and developing a structural equation modeling (SEM) for earning loyalty of Tejarat Bank customers. Given this concept, a questionnaire was designed and distributed among branches of Tejarat...

The objectives of this research were 1) to study the influence of customer relationship management and customer experience quality on customer loyalty of Thai Credit Retail Bank Public Company Limited and 2) to test the role of corporate image as a mediator variable. This is the quantitative...