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Corporations and Cultural Industries: Time Warner, Bertelsmann, and News Corporation, by Scott Warren Fitzgerald, fills an important neglected area in communication and media studies through its sustained, theoretically grounded, and empirically rich analysis of three of the most important...
Persistent link: https://www.econbiz.de/10012689410
Given that over half the revenues of global newspaper publishing come from advertising (80% in the US and 57% in OECD countries, OECD, 2010), we study how media firms internalize the effect of their own coverage on advertisers' sales and hence on their own advertising revenues. We show, within a...
Persistent link: https://www.econbiz.de/10013001085
This article synthesizes several existing economic perspectives on the incentives for and consequences of media consolidation. Because of the two-sided nature of media markets, media mergers may lead to unexpected effects, which may not be deduced from common notions of industrial economics. We...
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This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...
Persistent link: https://www.econbiz.de/10012869100
In 2003 the Federal Communication Commission (FCC) proposed modest relaxation of its media ownership concentration rules; the proposal aroused heated political opposition and has been partially overturned by Congress and stayed pending appellate review. The purpose of this paper is quite narrow:...
Persistent link: https://www.econbiz.de/10014071822
Measuring media concentration has always been a difficult task and results were never satisfactory. The convergence of media, telecommunications and information technologies adds a new dimension to this problem as it results in changing market structures, exacerbating among other things the...
Persistent link: https://www.econbiz.de/10014166385