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Market orientation and dimensions of strategic orientation

Morgan, Robert E.; Strong, Carolyn A. - In: European Journal of Marketing 32 (1998) 11/12, pp. 1051-1073

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...

Persistent link: https://www.econbiz.de/10014723300

Effectuation and foreign market entry of entrepreneurial firms

Chetty, Sylvie; Ojala, Arto; Leppäaho, Tanja - In: European Journal of Marketing 49 (2015) 9/10, pp. 1436-1459

foreign markets and how and why they entered those markets. Design/methodology/approach – A nascent theory in entrepreneurship … effectuation from its original field of entrepreneurship research to the context of internationalizing entrepreneurial firms …

Persistent link: https://www.econbiz.de/10014724469

Application of best practices in university entrepreneurship education

A. Gedeon, Steven - In: European Journal of Training and Development 38 (2014) 3, pp. 231-253

Purpose – The purpose of this paper is to identify and apply best practices in university entrepreneurship education to … the creation of a new MBA in entrepreneurship and innovation management. It is a direct response to calls for a total re …-envisioning of entrepreneurship education and criticism that existing programs lack rigour, content, pedagogy, measurement and an …

Persistent link: https://www.econbiz.de/10014725752

The role of entrepreneurial knowledge as a competence in shaping Iranian students’ career intentions to start a new digital business

Yaghoubi Farani, Ahmad; Karimi, Saeid; Motaghed, Mahsa - In: European Journal of Training and Development 41 (2017) 1, pp. 83-100

Results indicated that the two motivational factors (namely, attitudes towards digital entrepreneurship and perceived …

Persistent link: https://www.econbiz.de/10014725845

The pensions glass ceiling?

In: Human Resource Management International Digest 25 (2017) 7, pp. 21-23

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10014754313

Individuals and enterprise: winning business in the new millennium

Coulson‐Thomas, Colin - In: Industrial and Commercial Training 32 (2000) 1, pp. 4-8

As the emphasis switches from cost‐cutting and restructuring to revenue generation and value creation, the winning of business assumes greater importance. Although the skills required to submit successful proposals and win bids, and the critical success factors for winning business in a...

Persistent link: https://www.econbiz.de/10014754934

Developing and supporting information entrepreneurs

Coulson‐Thomas, Colin - In: Industrial and Commercial Training 32 (2000) 6, pp. 196-200

entrepreneurship need to be assessed, and educators, trainers and developers should define relevant competencies and take appropriate …

Persistent link: https://www.econbiz.de/10014754945

What is innovation and entrepreneurship? Lessons for larger organisations

Johnson, David - In: Industrial and Commercial Training 33 (2001) 4, pp. 135-140

, entrepreneurship and innovation are just three of the terms that are used, often interchangeably, but with very little understanding …. Entrepreneurship is often viewed as a small business/new venture phenomenon, but increasingly it is being applied in the corporate … to explore the topics of entrepreneurship and innovation, particularly from the perspective of the larger organisation …

Persistent link: https://www.econbiz.de/10014754981

Shaping things to come: strategies for creating alternative enterprises

Coulson‐Thomas, Colin - In: Industrial and Commercial Training 33 (2001) 5, pp. 154-157

The training community needs to place more emphasis on innovation, corporate venturing and the generation of new income streams. Standard offerings and common courses provide the same capabilities as everyone else, whereas a bespoke approach might enable people to be different and allow them to...

Persistent link: https://www.econbiz.de/10014754982

Individuals and enterprise: developing intrapreneurs for the new millennium

Coulson‐Thomas, Colin - In: Industrial and Commercial Training 31 (1999) 7, pp. 258-261

Downsizing, cost‐cutting and re‐engineering are essentially negative activities. The emphasis is switching to revenue generation and value creation. Also, customers increasingly demand tailored solutions and expect more imaginative responses to their particular requirements. In short, more...

Persistent link: https://www.econbiz.de/10014755979