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Marketingmanagement
16,266
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16,243
Marketing
3,398
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2,545
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2,544
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2,227
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1,885
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1,632
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1,576
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1,130
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1,049
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975
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894
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864
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774
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774
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764
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741
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695
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691
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691
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639
Markenimage
615
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608
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584
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583
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542
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542
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532
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Kotler, Philip
94
Bruhn, Manfred
85
Meffert, Heribert
66
Homburg, Christian
65
Pepels, Werner
47
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
36
Tomczak, Torsten
36
Kirchgeorg, Manfred
35
Wiedmann, Klaus-Peter
34
Backhaus, Klaus
33
Bauer, Hans H.
33
Piercy, Nigel
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Albers, Sönke
28
Kuß, Alfred
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Schneider, Willy
26
Berndt, Ralph
25
Burmann, Christoph
25
O'Cass, Aron
24
Diller, Hermann
23
Fritz, Wolfgang
23
Peter, Jerome Paul
23
Balmer, John M. T.
22
Hinson, Robert
22
Melewar, T. C.
22
Reinecke, Sven
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
McDonald, Malcolm
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
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American Marketing Association
58
Springer Fachmedien Wiesbaden
56
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
13
IGI Global
12
Haufe-Lexware GmbH & Co. KG
11
Verlag Franz Vahlen
10
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Chartered Institute of Marketing
7
DePaul University / College of Commerce
7
Duncker & Humblot
7
Edward Elgar Publishing
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Uni-Taschenbücher GmbH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
Pearson Studium
5
Springer International Publishing
5
UVK Verlagsgesellschaft mbH
5
Wiley-VCH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Springer Gabler <Firma>
4
W. Kohlhammer GmbH
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
195
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
80
Journal of retailing and consumer services
79
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,555
USB Cologne (EcoSocSci)
429
USB Cologne (business full texts)
16
BASE
4
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21
Transitions in marketing strategy : a look at the process
Rosa, Jose Antonio
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000891462
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22
Modellanalyse der Prozessindustrie zur Gestaltung kundennaher Produktionssysteme : eine empirische Untersuchung
Keck, Ernst W.
-
1994
Persistent link: https://www.econbiz.de/10000892643
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23
Strategische Produktions- und Distributionsplanung : betriebliche Standortoptimierung bei degressiv verlaufenden Produktionskosten
Schildt, Birgit
-
1994
Persistent link: https://www.econbiz.de/10000892766
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24
Marktsegmentierung auf Dienstleistungsmärkten : dargestellt am Beispiel des Marktes für Flugdienstleistungen
Friedrich, Heike
;
Görgen, Walter
-
1993
Persistent link: https://www.econbiz.de/10000893587
Saved in:
25
Die Entwicklung einer Systemtechnik und ihre Anwendung auf ein vertikales Marketingsystem
Jung, Michael M.
-
1993
Persistent link: https://www.econbiz.de/10000894313
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26
Entwicklung einer Marketing-Konzeption für eine Erzeugergemeinschaft zur Vermarktung von Rindfleisch aus ökologischer Erzeugung an Großverbraucher
Brune, Falk
-
1994
Persistent link: https://www.econbiz.de/10000894371
Saved in:
27
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
-
1993
Persistent link: https://www.econbiz.de/10000894997
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28
Großhandelsmarketing
Kysela, Kai D.
-
1994
Persistent link: https://www.econbiz.de/10000895243
Saved in:
29
Die Handhabung des Moderisikos
Brosche, Oliver
-
1994
Persistent link: https://www.econbiz.de/10000895336
Saved in:
30
Informationssystem für die strategische Marketingplanung in Detailhandelsunternehmen
Schlieper, Johann
-
1994
Persistent link: https://www.econbiz.de/10000896224
Saved in:
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